What is a Squeeze Page?A squeeze page is a page on your web site, whose sole purpose is to get visitors to opt-in to one of your mailing lists. This establishes a relationship between you and the visitor - they are no longer anonymous. And have made themselves more valuable than other visitors, by self-identifying and saying they want dialog with you.  Permission MarketingBy building this list of people interested in what you have to offer, you will have a constant source of prospects ready to purchase your products. Of course, as long as you provide good solutions that meet their needs.
It's like making it onto someone's DVR (Digital Video Recorder) list. They're tuning in to watch you every week. Versus the other shows that come on regularly, and are ignored by this person. You want to make it onto the DVR of your target audience. You want them tuned in, eagerly awaiting your next email. More intimate connections, behind the velvet rope The vast majority of visitor will not buy from a site on the first visit. So, these marketers make list building their top priority. If they can just collect the email address, along with permission to follow-up, then they'll get other opportunities to make the sale later.Just be careful not to abuse that interest. The unsubscribe link is but a click away. Some businesses use their index page (home page) as their squeeze page. This means there's no other way for the visitor to get into the web site without opting into the subscriber list. (Hence the term "SQUEEZE") On the downside, you will get fewer people browsing your site, and reading your content. On the upside, the people you do get to fill out the form will be people really interested in what you have to say. They'll be "pre-qualified" as good prospects for your business.  So how do you make a really one? One that gets the maximum number of visitors to "opt-in? 
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An opt-in list is gold to an Internet marketer, and this is the end result of name squeeze pages. Your email list is a list of prospects, with whom you can build a relationship with over time. You can find out each of their wants and needs, each of their pain points, and then provide products that delight them.
