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7 Simple Secrets of Spectacular Squeeze Pages

So now we understand what a squeeze page is. But how do we build a spectacular one? One that gets spectacular conversion rates?

1. Pre-sell / Death of the long sales letter:

That email or web page that drove traffic to the squeeze page, sent them there already READY to sign up.

That messaging, if it did its job, thoroughly described what was waiting on the site, and so the squeeze page was no more than a speed-bump before they reached their destination. It was not enough of an inconvenience to be noticeably objectionable. To people already interested enough to visit your page in the first place.

PLEASE - no long sales letters! Nobody reads those things. Keep the content on your Squeeze Pages to a minimum.

In addition, some marketers have seen their pay-per-click campaigns being penalized by restrictions that prevent "affiliates" from purchasing pay-per-click advertising to build opt-in lists for future sales.

In response, marketers have begun to increase the amount of content included on Squeeze pages to ensure that their page maintains its search result rankings.

While search engines may like these long sales letters, chock-full of keywords... your web site visitors hate them!

If you do feel you must include some verbiage on the squeeze page - perhaps to improve visibility on search engines - at least place the opt-in form at the top of the page.

That way, your human visitor doesn't have to get eye-ache.

2. Limit navigation options:

A spectacular squeeze page will limit the number of choices your prospective customer or subscriber can make.

Not all capture pages need to do this - but if the pages main goal is to get subscriptions, this secret gives your potential subscribers two simple choices. Subscribe, or push that BACK button on the browser.

While this may sound drastic, it isn't as bad as you may think. The individuals visiting your squeeze page would not have wandered there.

They would have been driven there by a very specific advertisement, or email, or web content.

They clicked there looking for a solution. If what they saw didn't meet their needs, please release them. Let them go. Don't waste their time any further. Or yours, by trying to arrange enticing "consolation prizes" in their path. They're not a good lead/subscriber for this particular offer.

3. Success Stories.

At the moment of decision, the visitor wants social proof that they are making the right decision. Testimonials from people who made the same decision as they are about to make (opted-in), and received subsequent value, can provide strong mental support.

Furthermore, you should provide social proof that they've made a good decision. what that means is that you should demonstrate that other smart people have just taken the same action they did, and turned out fine. :) This social proof is particularly useful on the squeeze page.

Folks want to know that they're moving in the right direction. And not against the herd.

4. Action words on the submit button:

One component of your site that can greatly effect your conversion rate is the words you have appear on your submit button.

Instead of using the word submit or subscribe, you’ll find your conversion rate will rise if you use an action phrase that will express how your visitors will benefit if they click on the button. Further, if you can outline some benefits, that'll really get their attention.

So use action words and phrases, like:

Demystify squeeze pages now!
Get to the bottom of squeeze page conversion
Explode your business

5. A follow-up page that builds the relationship

Most follow-up pages simply say: "Thanks for filling the form out." And then leave the visitor in limbo. Floundering.

Should they click the back button?Should they use the site navigation?

It's a huge lost opportunity.

Instead, provide related content the visitor may want, and appreciate. Since you now know what they want, you can recommend related articles, resources, or even products, that will appeal to them.

You already have their attention. Don't waste it.

A simple but super-effective way to use that attention, and increase it, is to use the visitor's name on the thank-you page.

And the kicker: Have a simple video of yourself, thanking them for opting in, and letting them know what to expect. Now you're REALLY cementing the relationship.

6. Make the follow up a "super squeeze page":

In addition to the opt-in form (Name, Email address), there could be a form on the follow-up page.

The purpose of this additional form would be to ask a preference-related / pain point-related question. With multiple choice answers.

Based on the prospect's answer, you could deliver more customized content to the web page, or send them more specific information via email. This now become a sub-list of your list. This sub-list is much more engaged, and have indicated some preference that lets you take them down a very specific path with products and auto-responders!

7. Personalizing the follow-up page

By simply using the visitor's name on the thank-you page, you build even more affinity and familiarity with the visitor. In fact, having a video of yourself, thanking them for opting in, and letting them know what to expect, is brilliant.