Choosing your niche with Site Build It.
The first is PASSION.
How passionate are you about the topic? Remember, you'll be living and breathing this topic for the next several months, maybe years. So don't pick something that looks ultra-profitable, if you don't think you'll be able to stick to it.
Your passion maybe underwater basket-weaving. But if there aren't enough people also interested in that... people you can count on to find your web site... then this may end up being an unprofitable hobby. Which is fine - if that is your goal from the beginning. But I suspect you ideally would like an intersection of the two. Like Jaime did. :) Too many non-Site Build-It sites start without profits being "built into" the process from DAY 1. It all begins with the right process. Content C
Brainstorm It!Brainstorm It! is SBI!'s powerful keyword brainstorming and research tool. It helps you verify that your site concept has acceptable profit potential. SBIers are saved from making that common fatal error. With Brainstorm It!'s help, they know they are on track, right from the start. Brainstorm It! also helps you to find topics related to your niche that will pull in traffic and generate income.  Brainstorm It! is constantly updated with up-to-date information, to help you assess demand and competition for products or keywords you might be interested in writing about. You can choose one with high demand, and not so high competition. Those are the needles-in-the-haystack that are otherwise near impossible to find.  Niche Choose It!Niche Choose It! is your final decision-making tool. It uses a complex decision-matrix theory that makes choosing the best niche for YOU simple... and flawless. 
There is plenty of room for more than one Web site in any niche. Don't worry when you find competitors. You have a huge advantage, thanks to SBI! In fact, 99% of small business sites fail. Even the most gorgeous ones that cost $10,000 or $20,000 to build. So... Tortoise It! You will eventually pass every one of them. You focus on business, while SBI! takes care of all the technical and tedious headaches. It shows you how to position and write your Site Concept so that you "own your space." Think you can't write? SBI! even shows you how to write to PREsell... with originality and flair, in your own voice. Monetize It!Monetize It! helps you choose the best monetization options for your site concept. Creating a diverse monetization mix will help you maximize your site's profitability and ensure long-term growth.  This is what I really like. Before you write a SINGLE line of content, Site Build It has already planned out where the money is going to come from for you. Isn't it true that with so many of our businesses, we are so focused on taking the next step in front of us, that it can be difficult to ensure we are heading toward profitability? I know I had that problem, anyway.
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The second is PROFIT. 
Traffic 
