Who is Frank Kern?

First, Frank's resume:

• His Annihilation Method launch (dating advice for men) generated $1.4 million in orders in 4 hours.
  
  

• Frank's Pipeline Profits email campaign generated $3.1 million in orders in less than 24 hours.
  
  

• His most successful launch to date (maybe the most successful in Internet history as of this writing?) was the StomperNet launch which generated $18.3 million in orders in less than 24 hours.
  
  

• And Mr. Kern’s Serializer seminar sold $1.4 million in 54 minutes.At $10,000 per person. And without the use of affiliates.
  
  

• Frank's latest products are Mass Control, and Mass Control 2.0 (February 2009). Also hugely successful.
  
  

As you can see, this guy is no slouch.

And yet, his slacker image is a key part of his success.

(what??)

Deconstructing Frank

He experienced a lot of rejection.

All the while, he was living in a single-width trailer, eagerly anticipating moving up into a double-wide.

Around this time, he got a relative to buy him some Tony Robbins tapes (Personal Power), and started to formulate the mindset that would get him from such humble and unlikely beginnings, to the top of the Internet Marketing industry.

In just a few short years.

Shortly thereafter, he learned about making money online. So Frank bought a $297 course about how to make money online, from the late Cory Rudl. He implemented maybe one page of the entire product. But he did see some success. He was encouraged.

Then... came his breakthrough. Parrots.

Frank Kern Teaches Parrots to Talk. (what???)

He had done Google keyword research to find out that the market was large.

He also heard of a guy who was doing this off-line, profitably.

So he wrote the ad in advance, promising everything a parrot owner could want.

Then he hired a writer from eLance, to fulfill all those promises (and point out the unrealistic ones).

It cost him $650 to hire the writer.
(Note: Most newbies would balk at spending $650 before making a dime on that product they were building. Mindset matters.)

After building his product, using his market research, and the knowledge of a subject matter expert... as well as his own Marketing acumen...

Frank built a $3,000/month income stream, from this eBook alone.

Wow.

He then said to himself: "What other pets are out there?"

Positive Reinforcement for 600 types of Dogs

He said: "There isn't a huge diff between obedience and disobedient dogs."

So he created a course, where he could automatically create a different web site for every diff breed of dog (600)

Mr. Kern ran ads for each breed of dog, offering THE SAME BOOKwith 600 different web sites - one per dog breed.

This business launched in 2005.

It did it's first MILLION DOLLARS in 2006.

A simple approach, that scaled up exponentially.

Frank Kern's Mindset

Frank realized that even though he initially thought: "Interacting w/ people sucks..."

he found that he really enjoyed other entrepreneurs how to make money online.

So he sold the dog business after 2 years, and focused on teaching people to make money online.

Frank attributes his success to the fact that he's believed for a long time that anything is possible.

He had listened to Tony Robbins tapes early on in his life, and that contributed to his belief that he could succeed at making money online.

In 2008, Frank's company generated $6.5 million in revenue. He has 2 employees, and a bookkeeper. And with his products mostly being digital information... his profit margins are out of this world.

So.

Who else wants to be an infopreneur? :)

Frank Kern's Products:

• Mass Control
  
  

  Frank Kern's Mass Control Blog