Customer Loyalty Concepts:

Customer loyalty concepts are things that make a motivate a customer to consistently choose your business over the next.

Gone is the age of scarcity - with outsourcing, the Internet, and globalization, there is ample choice for customers in virtually all markets.

So if the customer can choose from any number of your competitors, what customer loyalty concepts can you apply to keep customers not only happy, but happily talking about you to anyone who will listen?

Loyalty Programs:

What I've observed, though, is that these point programs often don't motivate customer loyalty. They're not exclusive - and the grocery stores / air lines don't use your shopping patterns to personalize the conversation with you. (Other than a coupon or two at the check-out line.) So this isn't a great customer loyalty concept - but worth considering.

Frequency Marketing Programs:

Relationship Marketing - the real value:

Engaging in dialog with the customer.

Adding a personal touch, so that the relationship is more than transactional.

That's the stuff that customer loyalty is made of.

And yet - relationship marketing has been made all the more difficult.

• Most people don't answer the phone if they don't recognize who's calling.
• And business voice mails often go un-returned... customers are just too busy.
• Email is even worse. Unscrupulous spammers have made it difficult for legitimate businesses to consistently get their customer's attention via email.

After searching extensively means to bring this customer loyalty concept to life, I stumbled upon an unexpected truth.

Greeting cards almost always get delivered, opened, and read.Greeting cards are unexpected, and make the recipient feel good.

Here are 4 quick ways in which you can quickly harness the power of sending cards:

1. Send cards to your past customers
2. Generate referrals using cards
3. Show appreciation to your special customers and suppliers
4. Send a thank you card, every day

Each of these simple tactics will instantly vault your relevance and importance in the eyes of the recipient.

Imagine then, if you became the person who regularly and habitually sent out cards?

Birthdays...

Holidays...

Industry-related dates...

BUT! Sending out cards, even as a worthy customer loyalty concept, sounds like a lot of manual, repetitive work. Which few of us have time for.

That's why I didn't act on my realization of the power of sending cards, until I further discovered a tool that would automate the entire process of sending cards.

Personalized,

Handwritten,

Personally signed cards.

All automated.

Using this tool has transformed my business.

Not only that, but I'm now the person in my family that doesn't miss anyone's birthday or anniversary. And my cards are (finally) always on time. :)