What is Attraction Marketing?

Simply put, Attraction Marketing is taking on the role of educator, or trusted advisor, with your customers.

Versus the role of a traditional "me-first" marketer or salesperson.

In the 21st century, the best entrepreneurship is... infopreneurship. As an attraction marketer, no matter what business you are in, your job is to become a producer and distributor of information.

When you become a producer and distributor of information, or content, you get an influx of leads and paying customers, with very little expense on your part. Even without any traditional advertising. Of course, it doesn't happen overnight. But it does take you from 0 to 60 at unprecedented rates.

It's what makes it so... attractive? :D

I learned about this whole concept from Ann Sieg. She's written a free 75-page eBook on the topic. The gist that I got from the eBook, are this type of marketing is built on these seven principles:

1. Be a trusted advisor
2. Teaching sells
3. Go where the questions are (the Internet)
4. Mass communication (Scale)
5. Set it and forget it (Leverage)
6. Less data, more insight
7. Create more advanced levels of content

I elaborate on these seven items in the 9-minute video below. Enjoy the video, and download Ann Sieg'sAttraction Marketing Manifesto eBook, for free.